About
Hello
​
My name is Jenifher León R, originally from Caracas, Venezuela, and since 2017, I have been based in Barcelona, Spain, actively working within the global fashion industry. With over 18 years of experience spanning creative direction, product development, production, sales, and marketing, I have collaborated with some of the world’s largest fashion retailers, providing expertise across both design and production at scale.
​
I specialize in business strategy for fashion brands, helping companies revitalize their image and develop commercially viable products that align seamlessly with their brand identity and target audience. My work includes supporting brands and licenses in product design, ensuring their collections resonate with market demands and are positioned for success.
​
For manufacturers, I offer tailored strategies that enhance operational efficiency, optimize production processes, and improve service delivery to end consumers. By bridging the gap between creative vision and business execution, I provide end-to-end solutions that elevate both brand performance and supplier impact.
​
With a comprehensive understanding of the fashion industry's complexities,
We specialize in helping factories build and strengthen their commercial relationships with retailers. Our team develops tailored strategies that enable factories to establish long-term partnerships with their clients. By gaining a deep understanding of the retailer’s operations and service expectations, we guide factory teams in aligning their processes to meet retailer needs effectively. Our approach ensures seamless collaboration and sustainable growth..
2024
CD
2024
RTW SUPPLY
Expanding services/Automating processes
2024
Creation of LA T-SHIRT BRAND
2023
CREATION OF RTWsupply
2023
CREATIVE DIRECTION
GRAND SLAM- STRADIVARIUS
2020
PARTNERSHIP IN LICENSING BUSNESS
2019
COLLECTION KAIA
2015
CEO JROA STUDIO
2012
HEAD DESIGNER INDITEX GROUP
2011
MAMBO COLLECTION
2006
IDV - FASHION DESIGN
2004