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About

Hello

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My name is Jenifher León R, originally from Caracas, Venezuela, and since 2017, I have been based in Barcelona, Spain, actively working within the global fashion industry. With over 18 years of experience spanning creative direction, product development, production, sales, and marketing, I have collaborated with some of the world’s largest fashion retailers, providing expertise across both design and production at scale.

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I specialize in business strategy for fashion brands, helping companies revitalize their image and develop commercially viable products that align seamlessly with their brand identity and target audience. My work includes supporting brands and licenses in product design, ensuring their collections resonate with market demands and are positioned for success.

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For manufacturers, I offer tailored strategies that enhance operational efficiency, optimize production processes, and improve service delivery to end consumers. By bridging the gap between creative vision and business execution, I provide end-to-end solutions that elevate both brand performance and supplier impact.

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With a comprehensive understanding of the fashion industry's complexities,
We specialize in helping factories build and strengthen their commercial relationships with retailers. Our team develops tailored strategies that enable factories to establish long-term partnerships with their clients. By gaining a deep understanding of the retailer’s operations and service expectations, we guide factory teams in aligning their processes to meet retailer needs effectively. Our approach ensures seamless collaboration and sustainable growth..

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2024

CD

2024

RTW SUPPLY 
Expanding services/Automating processes 

2024

Creation of LA T-SHIRT BRAND

2023

CREATION OF RTWsupply

2023

CREATIVE DIRECTION
GRAND SLAM- STRADIVARIUS

2020

PARTNERSHIP IN LICENSING BUSNESS

2019

COLLECTION KAIA

2015

CEO JROA STUDIO

2012

HEAD DESIGNER INDITEX GROUP

2011

MAMBO COLLECTION

2006

IDV - FASHION DESIGN

2004

FIFI IMPORT- SALES AND DESIGN

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